Initially Bart intended to use the name "Enable Disability". His own gut feeling, but also feedback from others, made him decide to search for a better name.
In the meantime Bart had purchased a MyLaps running chip for time registration, with the possibility to create an alias name via the Internet. It's not surprising that the name of "Bart" already had been allocated. Bart decided to add an extra capital on both sides and the name of "BBARTT" was there....